
Mastering the Art of Strategic Storytelling for the Hospitality Industry
Learn how to elevate your hospitality brand through storytelling – as part of an immersive three-day workshop held on the sun-drenched Greek island of Syros!
Led by successful branding experts Angela Violino and Chiara Aliotta, attendees will learn how to answer the crucial question: “Why should travellers choose YOU?”
Featuring first-hand examples of effective hospitality together with fun and interactive exercises, sessions will be hosted in and out of doors in a range of settings.
Ample leisure time is purposefully built in for attendees to experience the vibrant culture and idyllic landscape of Syros: one of the world’s most beautiful and hospitable settings.
This workshop will provide you with practical tools and insights to:
Highlight What Makes Your Business Special (USPs)
Discover how to clearly showcase the unique aspects of your hotel or Airbnb that make it stand out, ensuring guests pick your business over competitors.
Create a Winning Guest Attraction Plan (Brand strategy)
Learn how to craft a plan that connects with what your guests truly want, making them more likely to book their stay with you.
Improve Guest Experiences Through Genuine Connection (Storytelling and Emotional Connection)
Use simple yet effective communication methods to make your guests feel valued and cared for, turning a one-time visit into repeat and recommended business.
Identify What’s Missing in Your Guest Services (Review Existing Brand Strategy)
We’ll help you identify what could be lacking in your current offering and what you can do to make your guests’ stay even more memorable.
- Organization: Strategic Brand Storytellers
- Organization Website: https://strategicbrandstorytellers.com/
- Telephone: 6943140718
Hourly Schedule
DAY1: September 11
- 11:30 - 17:30
- Understanding the Guest Journey
- When guests travel across continents, spending long hours to reach a destination where they can relax either by a pool with a cocktail, or in a warm and cosy room, what influences their choice of stay? Our first day’s activity will dive into the psychology behind these decisions.
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Speakers:
Angela Violino, Communication Designer and Strategic Storyteller, Chiara Aliotta, Brand Expert and Strategic Storyteller
DAY 2: September 12
- 11:30 - 17:00
- Perfecting the Stay Experience
- During the second day, we will focus on day-to-day guest experiences. We will also delve into the harmony (or discord) between guest expectations and reality
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Speakers:
Angela Violino, Communication Designer and Strategic Storyteller, Chiara Aliotta, Brand Expert and Strategic Storyteller
Day 3: September 13
- 11:30 - 14:30
- Strategic Implementation and Improvement
- The final day will synthesise our learning into a practical roadmap for your property. It’s time to assess your hotel's performance against the rich and detailed insights you have gained so far, and prepare to stand out!
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Speakers:
Angela Violino, Communication Designer and Strategic Storyteller, Chiara Aliotta, Brand Expert and Strategic Storyteller
