ITB Americas 2026

ITB Americas is the first and only travel trade show for North, Central and South America as well as the Caribbean.

The Americas represent one of the largest and fastest growing tourism markets in the world, serving as a powerhouse in global travel. With immense economic potential in the tourism sector, the region is an ideal location for hosting a premier travel trade show like ITB Americas.

ITB Americas brings the event close to the market, reducing barriers and thriving participation. Hosting the event closer to participants in the Americas also reduces the need for long-haul travel, aligning with sustainability goals and reducing the carbon footprint of attendees.

Addressing a demand in the global tourism industry, ITB Americas aims to establish a comprehensive trade show of the Americas that represents the rich diversity of North, Central, and South America, as well as the Caribbean. Unlike existing trade shows, this event will provide a unified platform to showcase the unique cultures, destinations, and opportunities across the entire Americas, fostering greater connectivity and collaboration within the region and beyond.

ITB Americas is designed to meet the growing demand for a unified tourism platform in the region and will be tailored to meet the specific needs of the Americas. We are expecting 80% of exhibitors will come from the Americas, ensuring strong local relevance, while 20 % will represent the rest of the world for global market potential.

As such, the event will:

• Bring together global leaders, innovators, and professionals to shape the future of travel.
• Offer unparalleled networking and business opportunities, and inspiring knowledge exchange
• Cover every major segment of the travel industry – from Adventure & Responsible Tourism, Cultural Travel, LGBTQ+, in-Destination Services and Tour Operators, from transportation to accommodation, Business Travel, MICE and Travel Technology.
• Connect top-tier international buyers with exhibitors with an exclusive Hosted Buyer program creating superior business opportunities.
• Feature thought leaders and industry visionaries discussing the most pressing trends in the industry at a high-level conference program