HSMAI Europe Commercial Strategy Conference 2025

HSMAI Europe’s Commercial Strategy Conference – the evolution of HSMAI ROC – reflects the development of marketing, revenue optimization, sales, and other commercial functions into new and evolving commercial strategy organisations inside many hotel companies.

The conference — and pre- and post-conference certifications, leadership day, training and roundtables — will equip commercial professionals and leaders with the skills, knowledge, and strategic vision necessary to navigate the ever-evolving landscape of hotel commercial strategy while driving profit throughout the customer journey

In 2025, the Commercial Strategy Week will be held in London:

• Pre-conference workshops and trainings | Wednesday, 15th January
  Venue to be announced
• Main conference and HSMAI Awards Europe | Thursday, 16th January
  The Savoy Hotel, London
• Post-conference roundtables (by invitation only)| Friday, 17th January
  Venue to be announced