HOW Festival 2023

HOW 2022 Numbers:
Participants: 500+ from over 15+ countries
Speakers: 50+ prominent leaders and industry experts
Program: 20+ panel discussions, workshops and presentations

HOW Festival is a unique conference on the topic of hotel operations. The most popular gathering of hotel owners, leading experts and professionals from the hotel industry. This year too, the festival will provide an extraordinary platform for cooperation, exchange of ideas and research into the latest trends and innovations that shape the future of the hotel industry.

This year we are joined by industry experts, which include some of our speakers:
• Dejan Popadić – Regional Vice President – Openings & Transitions at Hyatt EMEA
• Boris Simm – Group Vice President Operations and Member of the Executive Board at Ruby Hotels
• Pawel Lewtak – Vice President, National Delegate Central Europe at European Hotel Managers Association
• Marta Hancock – VP Revenue Management DACH, Poland & EE, Russia & CIS at Accor Europe and North Africa

The educational program takes place on November 16 and 17. After discussions and interviews related to the hotel industry and hotel operations in general, in the second part of the program, parallel workshops will take place by hotel departments. Some of our exciting topics include:
• Shaping the Hospitality Landscape: Exploring Global Trends in Hotel Operations
• Driving Success in Hotel Operations: Perspectives from the Top
• What do We Need to do to Bring Talented People into Hospitality from Other Industries, Instead of Poaching From Each Other?
• Maximizing Room Service Revenue: Optimizing Menus for Increased Profitability
• Innovations and Trends in F&B: Vegan, Vegetarian, Alcohol-free, Local, etc. Keep it Simple – Honest Food and Drinks, Simple, but Great

This year we are proudly supported by our patrons, who help shape the future of the hospitality industry:
• European Hotel Managers Association
• Zadar Tourist Board

For more information about the preliminary program and speakers, visit the official conference pages at

The event is finished.


Nov 15 - 17 2023


All Day


On Time


Falkensteiner Punta Skala Resort
23231, Zadar, Croatia


HOW Festival
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