Fitur 2025

FITUR, which is holding its next edition from 22 to 26 January, organized by IFEMA MADRID, brings together the global tourism market, placing sustainability at the center of its program to contribute to solid economic growth and showcase respectful practices with a positive impact that can be replicated to continue improving the quality of tourism activity.

This is precisely the aim of two of its major projects. On the one hand, the FITURNEXT Observatory, FITUR’s platform dedicated to promoting best practices, has worked all year over the past six editions to identify and analyze initiatives implemented globally by destinations, companies and organizations around an industry challenge. On this occasion, the 2025 Challenge focused on how tourism can contribute to sustainable food management and after the analysis of nearly 300 proposals, the winners are Sustainable Gastronomic Routes of Extremadura (Spain), Hurtigruten Cruises (Norway) and Too Good To Go (Denmark).

On the other hand, FITUR 4all, for the second consecutive year, brings all people with accessibility needs closer to tourist destinations and services to promote inclusive tourism. This project, in addition to awarding the best initiatives, will produce the first Guide to Best Practices in Accessibility in 2025 to encourage commitment to the development and promotion of inclusive tourism worldwide.