CTO 2025 State of the Tourism Industry Conference (SOTIC)

The Caribbean Tourism Organization (CTO) has announced that Barbados will host the 2025 edition of its flagship State of the Tourism Industry Conference (SOTIC), taking place from September 30 to October 3, 2025, at Hilton Barbados Resort.

The annual gathering — widely regarded as the premier forum for shaping the future of Caribbean tourism — will bring together government ministers, tourism executives, international partners, media, students and stakeholders from across the region and beyond for high-level discussions on industry trends, research, policy and investment.

The 2025 conference will be held under the theme “Reimagining Caribbean Tourism: Research, Relevance and the Road Ahead”, focusing on data-driven strategies and practical pathways to strengthen the region’s global competitiveness and sustainability. The conference will feature the annual Regional Tourism Youth Congress, engaging “Junior Ministers of Tourism” from CTO member countries and territories.

New areas of focus at this year’s conference include in-depth conversations around sports tourism, medical tourism, and health and wellness — sectors that offer significant growth potential and align with global shifts in traveler preferences. These sessions will explore how destinations can diversify their offerings, attract new markets, and create more resilient and inclusive tourism economies.