ABTA Travel Marketing Conference

ABTA’s Travel Marketing Conference returns for 2022, combining inspirational case studies, valuable insight, and interactive panel discussions.

Designed for advanced-level travel marketing professionals, the event will bring together key names in the travel industry and senior marketing experts.

Based on the key themes of flexibility and trust this two-day conference will explore how you can capitalise on the pent-up demand as international travel continues to open up.

It will be held at News UK’s ‘The News Building’ in central London, home to leading news and media brands including The Sun, The Times, The Sunday Times.

With 61% of people saying that they plan to travel abroad in the next year* and the emergence of the ‘catch-up consumer’, the pent up demand for travel is clear. 30% of consumers are also more likely to book with a travel professional now than before the pandemic to make up for the trips missed and ensure they can book and travel with confidence.

In this new world your brand is your biggest asset. Successful travel marketers will tell their brand story in an authentic way that helps them remain a trusted and relevant voice to their target audiences. Attend to hear case studies from businesses that have developed their brand purpose and adapted to changing consumer behaviours including the demand for more flexibility.

Understand how consumers are interacting on new channels and learn how to keep up with new behaviours and demands. Keep up to date with the latest trends in TV, audio, digital, print, and social media advertising and to implement strategies that work for your brand.

Hear from a broad range of speakers who will discuss and debate different trends and strategies around instilling consumer confidence and remaining agile, including which channels they use and why. You will learn how to reach your customers at the right time, via the right channels, with the right messages.

Explore and hear from industry peers on how to manage internal and external marketing resources and gain insights into how other travel businesses are planning for the future in terms of team skills.

Debate and discuss key topics affecting travel marketers, including customer trust and how to meet the demand for authenticity amongst brands.

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