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ABTA Digital Marketing Masterclass for Travel

ABTA’s advanced level training day will explore the latest strategies, tactics, tools, tech and trends in digital marketing – including SEO, PPC, social, content and video.

Held in partnership with award-winning agency Accord Marketing, this event is ideal for travel professionals and senior marketers who are looking to cut through the noise and enhance their digital know how. Learn how to devise and deliver successful online campaigns that drive traffic, deliver leads and boost sales.

Travel marketing is constantly evolving. Every day there are new ways to engage, connect and influence via new channels, opportunities and tactics. Ensure you know which platforms to utilise and how to make the most of your digital presence.

Do you fully understand the post-pandemic traveller’s path to purchase?
Do you know how travellers are consuming content, how they deal with information overload and what makes them take action?
How often do you find yourself using the same tried and tested approach?
Is your content unique and engaging?
Are you measuring your digital activity in a way that clearly illustrates return on investment?

Hear a series of short presentations from Accord’s digital experts on topics including the big issues affecting the travel industry, best practice approaches to measurement and reporting, the creative strategies that are shaping the digital landscape, and top tips on how to get the best ROI for your budget.

Hear from a panel of experts including industry peers on how to gain a competitive edge, where marketers should be focusing their efforts, what strategies are getting the best results, and get up to speed with the latest industry insights, trends, and predictions for 2022.

The traveller’s path to purchase
Injecting creativity into your digital marketing strategy
SEO and PPC – creating an effective integrated approach
The right way to measure your digital marketing
Repurposing your digital assets for OOH
Google features
Social media and video top tips

The event is finished.


Apr 07 2022


9:30 am - 4:00 pm

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30 Park Street


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