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ABTA CRM and Data Management Strategies for Travel

With customer habits constantly changing post COVID, are you still utilising your data for marketing effectively? Do you know what good CRM looks like for your business?

Attend ABTA’s new CRM and Data Management Strategies for Travel training day to learn how to grow your CRM skills and hear the latest guidance on using your data, ensuring it’s quality and accuracy whilst complying with current legislation.

Through case studies, presentations and practical workshops you will:

Receive expert guidance on managing your CRM and customer data
Learn how to decide who receives which communications at what time and nurture leads and existing relationships
Discover how to create value from your CRM strategy
Get top tips on the latest trends using social media
Ensure you are compliant with current GDPR and PECR legislation
Hear real-life examples of effective CRM strategies within the travel industry.

Sessions include:
What is CRM and how to build a good database
Improving customer acquisition and retention
Ensuring data quality and accuracy
Building customer relationships and loyalty through your CRM
Latest updates on GDPR and PECR for marketers
The impact of the removal of third-party cookies
Emerging channels and trends: using data for engagement via social media, emails and WhatsApp
Integrating CRM with different data platforms in your organisation
Measuring the success of your campaigns.
Who should attend:

The event is ideal for anyone working in the travel industry including large and SME firms, including:
• CRM and data teams
• Marketing professionals
• Customer insight teams
• Digital marketing and social media teams.

The event is finished.


Sep 13 2022


London UK
10:00 am - 4:45 pm

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ABTA, 30 Park Street, London, SE1 9EQ
ABTA Ltd, 30 Park Street, London SE1 9EQ, UK


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