Home Events - HNR Events Seminars Travel ABTA An Essential Guide to Google Analytics 4 (GA4) for Travel

ABTA An Essential Guide to Google Analytics 4 (GA4) for Travel

ABTA’s new Google Analytics 4 (GA4) training day will enable marketers in the travel industry to gain a sound understanding of GA4 and how it can be used to improve marketing campaigns, capture data and measure success.

Designed to improve the understanding of how customers engage with your business, GA4 will replace Universal Analytics on 1 July 2023. It is imperative that you are prepared for the switch and the impact that it will have on your business and marketing campaigns.

ABTA’s practical training day will get you up to speed on what the changes are, the benefits they can bring and how to get started with implementing GA4.

Hear from the experts and take part in practical sessions designed to guide you through the change-over process including demonstrating the use of GA4 in data collection and top tips for reporting and measuring campaign success.


  • What is Google Analytics 4 (GA4) and how is it different to Universal Analytics?
  • The benefits to your business of using GA4
  • Practical steps to make the switch to GA4
  • Configuring GA4 to collect meaningful and accurate data
  • Using GA4 reports to track users, spot key trends and irregularities in data
  • Tracking cross-device and cross-platform engagement 
  • Monitoring and measuring the success of your campaign with GA4
  • Alternative analytics platforms to consider.

The event is finished.


Oct 05 2022


London UK
10:00 am - 4:30 pm

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ABTA, 30 Park Street, London, SE1 9EQ
ABTA Ltd, 30 Park Street, London SE1 9EQ, UK


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