2025 International MICE Summit (IMS)

Building on the overwhelming success of last year’s inaugural event, IMS25 will convene over 3,000 global leaders from across the Meetings, Incentives, Conferences, and Exhibitions (MICE) ecosystem, including government officials, policymakers, PEOs and PCOs, investors, innovators, industry influencers, and MICE infrastructure developers.

Hosted by the Saudi Conventions and Exhibitions General Authority (SCEGA), IMS25 is part of Saudi Arabia’s Vision 2030 journey to transform the Kingdom into a global hub for business events, innovation, and sustainable growth.

• Over 2,000 global industry and government leaders will attend the second edition of the International MICE Summit (IMS25) in Riyadh, reinforcing Saudi Arabia’s position as one of the fastest-growing business events destinations globally.
• The event builds upon the success of the inaugural 2024 IMS, which attracted more than 1,700 attendees from 25 countries, as Saudi Arabia prepares to host Expo 2030 and the 2034 World Cup.